She brought the crowd to their feet and a tear to Tim Cook's eye.

Continuing, and perhaps the logical extension of years of "One more thing..." surprise announcements at Apple events, Oprah Winfrey capped off Monday's entertainment focused-lineup.

The veteran entertainer will launch a show focusing on optimism, community-building, and inclusivity. After an enthusiastic preview of her show, Oprah got a hug from a visibly emotional Tim Cook. And can you blame him? Who wouldn't be emotional listening to the Queen say nice things about you?

Also making an appearance was Oprah's signature delivery celebrating the company of the hour: Apple.

Apple products, are, as she said, "in a billion pockets y'all."

The show will debut in the fall as part of Apple TV+, Apple's new streaming subscription offering. No details yet on an exact launch date or costs, but the company's clearly betting big on the initiatives. Big-name celebrities including Oprah, Reese Witherspoon, Steve Carell, Jennifer Aniston, Jason Momoa, Kumail Nanjiani, and Alfre Woodard. In other words, Apple's poured a lotof money into this.