【】
Millennial weddings come with a basically compulsory social media component these days, and one woman is taking advantage.
After dealing with wedding overload (19 ceremonies over the past two years), Los Angeles-based magazine editor Marielle Wakim had witnessed her fair share of bridal processions, wedding veils and best man toasts.
She'd also seen the rise of the wedding hashtag, a short phrase that's usually an overly cutesy blend of the bride and groom's names or a trying-too-hard nod to how they met.
SEE ALSO:Uber taps the big fat Indian wedding seasonIf you've been to a wedding in the last few years, you'll know it. The wedding hashtag can be found on everything, starting with invitations and the wedding website, and then plastered onto napkins, photo booth pictures and and centerpiece displays at the reception.
They've become as expected as a bouquet toss.
Credit: Katie Kett PhotographyWakim started offering to help some of her many soon-to-be-married friends come up with something clever for the special day's Instagram posts, and she realized she could monetize the phenomenon.
Last month, Wakim launched "Happily Ever #Hashtagged," with package deals for her hashtag-making services. The simplest start at $40, while $115 gives couples three options, plus two more for any bachelor and bachelorette parties.
"People can't think of that notch-more clever of word play," she told Mashable in a phone call Friday. "That's why they hire me."
Today's couples don't want a generic #SmithWedding2016, but something that reflects who they are, whether that be super romantic, mega cheesy or more quirky.
Molly Goldbach + Chad Tempo | #MollyPicksUpTheTempo You couuuuuuld just use your hashtag on social media...or you could be a baller and put it on the side of A BUS. 💍👰🏻🚌🙌🏻🍾
"People are always trying to add a really personal touch to their day," Wakim said, which she thinks makes her service that much more appealing.
Thanks to her magazine training, Wakim said she's a prime punning expert, which she believes is a big part of building a catchy hashtag. (Wakim was the source of the viral asparagus water ridiculousness at Whole Foods, so she seems to know what resonates.)
For her clients she tries to avoid the obvious, because that's why they're paying her. She usually starts with rhyming and combinations of first and last names and working in any idioms. She has customers fill out a survey with nicknames, wedding details and back stories, which all help her process.
For one couple with the last name Ferris, a Ferris wheel proposal story and Ferris wheel decor planned for the event, she came up with #WheelyInLove. Another for sillier pair Maggie and Charlie became #CharMagweddon.
Maggie Gottlieb + Charlie Madsen | #CharMagweddon ⠀⠀⠀ Is anyone else obsessed with the idea of hashtagged cocktail napkins, or is it just me? 📸: @katiekett ⠀⠀⠀⠀
"They are deceptively difficult to come up with," she said, since it's not just what the hashtags sound like spoken aloud but how they look written down -- without any gaffes or unintended innuendo.
In the past week, Wakim's received a flurry of media attention, and she claimed her business has since quadrupled. "I'm going to be hashtagging my face off," she said about her side hustle.
As for her own wedding hashtag, if the 29-year-old one day decides to tie the knot, "How will I ever pick?" she mused. The pressure is on.
Featured Video For You
Rare shark breach caught on camera
TopicsSocial Media
- 头条新闻
- Dude accidentally buys three 5
- 爆料者曾向皇馬索要1000萬封口費 佛爺拒絕後遭報複
- 滬媒 ：全運會國安隊備戰受亞冠影響 能否參賽成疑
- 中甲前瞻 ：衝超集團望集體奏凱 浙江南通焦點戰
- Aussie bros who wore Malaysian flag undies sent home without conviction
- 廣州隊短板越發嚴重 卡納瓦羅嘴上不服輸有用嗎?
- 中國女足對手分析：讚比亞魚腩 巴西荷蘭不容小視
- 內馬爾不戴口罩合影抗疫人員 雷人新發型頭上頂坨啥
- This Mystique cosplay blew everyone's mind at New York Comic Con
- 河南主帥煩惱5名球員傷停 卡蘭加及時回歸難踢滿全場
- 图片新闻
- 新闻排行榜
