Manchester United football player Romelu Lukaku has reacted on Instagram to the criticism surrounding a recent post from clothing store H&M.

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After H&M uploaded a photo showing a black child model sporting a hoodie which read, "coolest monkey in the jungle" many, including The Weeknd, expressed outrage at the image.

Tweet may have been deleted

H&M issued the following public apology about the image on Twitter.

Tweet may have been deleted

Now Manchester United player Romelu Lukaku has added his voice to the story by photoshopping the original image with a new slogan.

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View this post on Instagram

The message of empowerment struck a chord, with over 150,000 likes at time of writing.

American basketball star LeBron James also shared on Instagram his version of the photo.

View this post on Instagram

Mashable reached out to H&M for comment and they responded with the public statement.

This story was updated to add LeBron James' Instagram post.

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