【】-狗尾貂續網

Fujifilm UK is facing criticism for featuring a topless female model in a demonstration of its new camera, the medium format GFX 50s.

SEE ALSO:Fujifilm unveils trio of powerful, retro cameras with built-in Wi-Fi

Photographer Danny North -- who attended the demo of the £6,000 ($7,445) camera -- took to Twitter to express his anger and disappointment at the brand.

Tweet may have been deleted

North suggested the brand's behaviour was like a parody from the movie Anchorman.

He also stated that the "forward-thinking" camera company chose to showcase its camera using "archaic middle aged male bullshit".

Tweet may have been deleted

"What if you were the only woman camera nerd in that room, how would that make you feel? Seriously raging," wrote North.

Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter.By signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

Tweet may have been deleted

Fujifilm UK responded to North's tweets, apologising for "any offence caused".

Tweet may have been deleted

North branded Fujifilm's actions "unacceptable in 2017."

Tweet may have been deleted

The account of the event prompted others to slate the brand.

Tweet may have been deleted

Fujifilm UK was unavailable for comment when contacted byMashable.

UPDATE: Feb. 28, 2017, 10:46 a.m. GMT Fujifilm statement

Fujifilm later issued a statement, stating it were not involved in the selection of "shooting subject".

"The choice of shooting subject made by the photographer was not appropriate and we sincerely apologise for any offence that it might have caused," read the statement."Had we known in advance that this shooting subject was going to be used, we would have requested an alternative shooting subject for the workshop," the statement continued.

Featured Video For You

This camera lets you toss your dog a treat from anywhere in the world

TopicsCameras

作者:知識