The question of how best to sell a photo frame has long plagued store owners.

Should they be filled with smiling stock photos? Intriguing black and white snaps from a different time? Perhaps simply left empty?

Well, wonder no more. A charity shop in the UK has come up with this definitive solution:

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Doesn't Jeff Goldblum just instantly make everything better?

People on Twitter certainly seemed to think so.

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Ultimately, though, the columnist Johnny Haeusler dropped the mic on the whole conversation.

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There can never be enough Goldblum.

Never. Enough.